Spreadtrum platform brings down entry cost of smartphones

Semiconductor provider Spreadtrum Communications has unveiled a next generation single-core smartphone platform for WCDMA, TD-SCDMA and EDGE.

The device integrates a Cortex-A7 CPU running at speeds up to 1.2GHz as well as GPS, Wi-Fi, Bluetooth and FM connectivity functions.

This higher level of integration coupled with faster device performance is designed to further reduce the cost of entry-level smartphones while enhancing the user experience, particularly important in emerging markets where there are large numbers of consumers who will be buying their first smartphone over the next few years.

“Our single-core smartphone platform provides a rich user experience to the consumer who is buying a smartphone for the first time,” said Dr. Leo Li, chairman and CEO of Spreadtrum Communications. “By integrating connectivity, we are able to bring down the total device cost for our customers which can help further improve end-market retail prices. This can help further open up mass market demand globally.”

According to U.K. research firm Mediacells, consumers in India and China will purchase more than 500 million smartphones in 2014, accounting for half of the total units that will be sold globally. Of these, more than 400 million consumers will be buying their first smartphone, underscoring the importance of entry level smartphones in these regions. “In 2014, the number of mobile internet users in the developing world will overtake those in the developed world for the first time,” said Brad Rees, managing director of Mediacells.

 

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