Philips returns to Indian handset market

Dutch electronics manufacturer Philips is set to re-enter the Indian device market with a range of smartphones and feature phones.

While the market is already very competitive, it is growing at an extremely fast rate.

The devices, which launch today, are offered via Sang Fei Consumer Communications, a joint venture between Royal Dutch Philips Electronics and Shenzhen SED Industry Co. Sang Fei’s parent company China Electronics Corporation (CEC) acquired Philips’ handset business in 2007.

The companies have developed a range of devices to be sold both in India and overseas. Prior to its acquisition, Philips sold feature phones in the Indian market but began to lose market share to low-cost devices manufactured by local firms.

Philips are catering to various income demographics, with their high end smartphone model retailing for over R20,000 while the cheapest model clocks in at just under R2,000.


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