Telefónica is developing direct carrier billing (DCB) in partnership with Docomo Digital to accelerate the adoption of content and digital services among its subscribers in Latin America.
Direct carrier billing allows faster and frictionless transactions in App stores such as Apple iOS and Google Play while providing better transparency and control over purchases for subscribers. The service is especially gaining traction in emerging markets such as those in Latin America.
According to the latest reports, nearly half of the entire Latin American population is unbanked, and only 113 million people in the region out of a total population of 625 million are reported to have credit cards. With over 174 million unique mobile subscribers across the region, direct carrier billing will allow millions of Telefónica customers to consume digital services securely with their mobile phones.
The Docomo Digital platform lets Telefónica’s businesses across Latin America offer clients an easy way to pay for services from digital merchants and app stores. New regulation around the world will soon enable the use of carrier billing as a payment method in new segments such as public transportation services or ticketing providers.
The platform offers scale, end-to-end subscription lifecycle management, sophisticated fraud prevention, and an advanced analytics suite. Subscribers will have complete control over transactions while merchants will be able to manage their entire portfolio of transactions with Telefónica’s customers. Movistar Chile has been the first country in Latin America to launch the platform, with Telefónica’s other markets set to follow.
“Our aim is to make easier for our customers to enjoy digital content while giving them more control over their transactions”, said Fabio Bruggioni, Digital Platforms Director at Telefónica.