GSMA announces comeback of MWC as a live event

GSMA announces comeback of MWC as a live event

MWC Shanghai 2021, taking place from 23 to 25 February next year, will not only explore how technology and connectivity can lead the global recovery – it aims to be an example of that recovery. MWC Shanghai is going to be a physical event.

The GSMA has announced the initial details of the show, which it says, with only a little overstatement, is ‘making a grand return’ as a physical experience for 2021.

Certainly the event, if it goes ahead as planned at the Shanghai New International Expo Centre (SNIEC), will fulfil its billing as one of the largest and most anticipated events of its kind in recent months. MWC Shanghai 2021 won’t be the only real-world event either. A number of live MWC shows are planned in the coming year.

John Hoffman, CEO, GSMA Ltd, has been quoted as saying: “Bringing the MWC series of events back for 2021 has taken a superhuman effort, and we are looking forward to welcoming the mobile ecosystem back to Shanghai in February.”

In 2019, MWC Shanghai included more than 500 exhibitors and 65,000 attendees from companies across the world. Restrictions on travel may limit numbers in 2021, however, so the organisers of the Shanghai event are, wisely, taking no chances.

This year, MWC Shanghai will offer a virtual platform to accompany the physical event. Online attendees will be able to access live conference and partner content online.

The theme for the MWC series of events in 2021 is Connected Impact. The programme will showcase how the entire digital ecosystem continues to transform our lives and significantly support global recovery.

This is not only relevant to markets like China but, in the light of the role of telecoms during the pandemic, will be very relevant to developing markets, notably Africa, and the first Africa-focused MWC event, taking place in Kigali, Rwanda, in late September next year.

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