There’s been a flurry of announcements from Humain, a Saudi Arabia Public Investment Fund (PIF)-owned company delivering global full-stack artificial intelligence solutions, referencing names like Adobe, Amazon Web Services (AWS), xAI and Luma AI.
A partnership between Humain and creative and marketing software company Adobe aims to develop a new generation of multimodal generative AI, spanning audio, image, video, 3D, and digital twins, built on a foundation of authentic, culturally relevant datasets developed locally in the Arab world.
At the heart of this partnership is the fusion of Humain’s ALLAM – an Arabic-first LLM – Humain’s sovereign cloud and next-generation data centres, and Adobe Firefly Foundry models.
Adobe Foundry enables Humain to create tailored, generative AI models unique to the Arab world, as well on-brand content for the companies they will work with.
Meanwhile, cloud services giant AWS and Humain have announced plans to provide, deploy and manage up to 150,000 AI accelerators in a data centre facility known as the AI Zone in Riyadh. As part of the expanded partnership, AWS will become Humain’s preferred AI partner globally, and the two companies will collaborate to bring AI compute and services from Saudi Arabia to customers worldwide.
The AI Zone in Saudi Arabia will support cutting-edge AI training and inference workloads with access to the latest Nvidia GB300 AI infrastructure and AWS’s Trainium AI chips.
To enhance the planned AI Zone’s capabilities, Humain will join the AWS Solution Provider Programme, enabling customers to access AWS services through a unified platform to accelerate AI adoption across the region and internationally.
This agreement advances the strategic partnership between the two companies and a joint plan, announced in May 2025, to invest more than US$5 billion in AI infrastructure, AWS services, and AI training and talent development in Saudi Arabia.
Humain has also announced the signing of a framework agreement with xAI, the US-based frontier AI company, an agreement that lays the foundation for a long-term collaboration aimed at designing, building and operating a new generation of low-cost, hyperscale GPU data centres in Saudi Arabia as well as the deployment of xAI’s Grok (a free AI assistant) models across the country.
Finally (for now) comes the news that Luma AI, an artificial intelligence company building multimodal artificial general intelligence (AGI), has raised US$900 million in Series C funding led by Humain, with significant participation from technology company AMD, Amazon, and existing investors Andreessen Horowitz, Amplify Partners and Matrix Partners.
This Series C is described as a milestone in the company’s mission to build multimodal general intelligence: AI that can generate, understand and operate in the physical world.
To train and deploy these next-generation AI systems, Luma AI will become a customer of Humain as Humain builds Project Halo, a 2-gigawatt AI supercluster in Saudi Arabia, making it one of the world’s largest compute infrastructure buildouts.
It was only a few weeks ago that we reported that Humain and AirTrunk, a data centre platform in the Asia Pacific region, had agreed to establish a strategic partnership to build data centres in Saudi Arabia. This definitely seems like an AI company in a hurry to make its mark.
