Ruckus Wireless has launched its Wireless Broadband Access (WBA) solution: it is claimed by the company to be the world's first end-to-end Wi-Fi solution that “challenges” 3G, LTE and WiMAX models...
Ruckus Wireless claims that with the launch of its Wireless Broadband Access (WBA) solution it is introducing “the industry’s first complete, end-to-end managed, wireless broadband access (WBA) solution” aimed at giving service providers a “cost-effective “build-as-you-grow” model for offering broadband data services in developing urban environments at a fraction of the cost of alternative approaches.”
Developing Telecoms stresses that these claims are those of the manufacturer and that it is in no position to affirm or deny these statements.
The WBA is designed to “let operators quickly deploy reliable wireless coverage and capacity at the lowest possible cost per bit.” and to address the “massive opportunity for high-speed data services that WiMAX cannot due to huge its start-up costs and deployment complexities.”
Built on next generation Smart Wi-Fi technologies, the Ruckus solution “offers service providers a five-times reduction in capital costs for initial coverage and a 30-times reduction in the cost of incremental capacity.”
The Ruckus WBA solution includes outdoor mesh APs, customer premises equipment (CPE), a new line of smart Wi-Fi backhaul systems and system-wide remote management. Ruckus has “combined high-speed 802.11n technology with its patented, state-of-the-art intelligent antenna designs and innovative dynamic beam-forming software to overcome interference problems that have plagued many outdoor Wi-Fi networks, delivering more extensive, stable coverage than conventional outdoor Wi-Fi systems.”
WiNet Broadband, an operator in Asia-Pacific, is currently deploying a Ruckus WBA infrastructure, including ZoneFlex 802.11n and 802.11g mesh access points, in-building CPE, and point-to-point backhaul nodes to deliver wireless service to its customers. WiNet plans to deploy 4,000 nodes by the end of 2010 and is targeting to attract 250,000 subscribers by the end of 2010 and one million over the next three years. The company plans to invest more than US$ 280 million in wireless broadband services over the next ten years.
"We see huge cost savings and much faster time to profit using Smart Wi-Fi to deliver a reliable broadband service to subscribers,” said Bruce Bateman, COO at WiNet. “Advances in Wi-Fi that extend signal range, reduce backhaul cost and provide adaptive, self-healing meshing are impossible to ignore. With Ruckus, we can now build out our infrastructure faster, on-demand, at a radically lower cost and with better performance and reliability.”
“Service providers everywhere now view Wi-Fi as an essential service offering,” said Selina Lo, President and CEO of Ruckus Wireless. “In emerging geographies where there remain huge opportunities for broadband access, rolling out fixed line or traditional wireless broadband technologies is often not possible or cost-prohibitive. We’ve delivered a one-of-a-kind solution to solve this problem that will fundamentally change the economics for delivering broadband data services in these markets.”
According to a recent Gartner report entitled Consumer Broadband, Global Penetration Rates and Growth Prospects, more than half (54% or 95 million) of the worldwide growth in consumer broadband connections will come from the emerging markets such as South-East Asia, India, Latin America, Africa, the Middle East and Eastern Europe from 2007 to 2012.
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