Tackling rising data loads in emerging markets

 

 

Emerging market operators will be able to exercise greater control over their data loads following the launch of new data packages...

Emerging market operators will be able to exercise greater control over their data loads following the launch of new data packages. Mobile solutions provider Comviva has released the data packages for its Mobile Data Platform, providing complete control of the data pipe to operators across the Middle East, Africa, Latin America, Europe and Asia.

The mobile data packages are designed to suit different market segments depending on the traffic volume & future growth in the subscriber base. The new packages are MDP 500 for scalability up to 500Mbps, MDP 1000 for up to 4Gbps and MDP 5000 for capacity of up to 30Gbps. These packages are designed to take care of current needs plus scalability requirements, so that capacity upgrades are non-disruptive.

Vikram Shanbhag, Vice President, Mobile Messaging Solutions, Comviva said “In the struggle to maintain a high performance network, improve scalability, encourage long term customer loyalty and provide differentiated services, operators face a challenge in managing the explosive data pipe. The exponential rise in traffic volumes has led to higher network congestion.”

“Also with the increased adoption of smart phones, subscribers expect a PC like experience on their mobile device. As the demand for mobile data is growing by leaps and bounds, operators around the world are presented with a unique opportunity to generate new revenue streams and grow their business,” added Shanbhag.

The Mobile Data Platform (MDP) enables mobile operators and wireless service providers to manage, optimise and monetise the broadband data traffic to deliver a better service experience – while reducing investment in Capex and Opex. MDP is a comprehensive suite, offering acceleration, smart caching, video caching, P2P caching, policy & bandwidth management, DPI based profiling and inline billing.

According to a 2011 Cisco Report, Mobile data traffic will grow at a compound annual growth rate (CAGR) of 92 percent from 2010 to 2015. Furthermore it is estimated that 2/3rd of world’s mobile data traffic will be video by 2015.

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