Colombia’s first retail-based MVNO has been launched by Grupo Éxito. The launch signifies an emerging approach by retailers and consumer brands in the Latin American market to drive new revenue and launch innovative services through an agile Software-as-a-Service-based (SaaS) converged billing and customer care solution, which provides a low-risk investment strategy.
Carlos Bedoya Gómez, Éxito Mobile´s Director commented: “The launch of Éxito Mobile is a major milestone in Grupo Éxito’s strategy to develop a one-stop shop for all of our customers’ needs.”
Éxito Mobile, part of Grupo Éxito and owned by the French multi-national corporation Groupe Casino has launched in the Colombian market on Tigo’s nationwide network. Using Redknee’s cloud-based converged billing and customer care solution, the operator will be able to concentrate on launching and expanding its brand to the market with effective customer acquisition campaigns.
The platform offers an integrated promotions engine along with powerful business intelligence and analytics that enable operators to gain deeper insight into subscriber usage.
Lucas Skoczkowski, Redknee’s CEO commented: “Redknee’s offering provides a full suite of MVNO capabilities, allowing retailers to concentrate on launching innovative services and delivering a superior customer experience.”