Vodafone adds Movicel Angola to Partner Markets initiative

Vodafone adds Movicel Angola to Partner Markets initiative

Vodafone Group has entered into a strategic consultancy deal with Movicel Angola to coordinate their operations across several verticals.

The non-equity agreement will see Vodafone offer “strategic and operational support” to Movicel with regard to its business, marketing and technology, with a statement from the firms reading that they would also “collaborate on further potential opportunities to benefit their customers”.

Movicel Angola CEO Gianvittorio Maselli said: “We are delighted to start our strategic relationship with Vodafone, as part of our transformation journey in Angola. This engagement will provide Movicel with technical and marketing expertise that will improve the quality of services we offer to our customers, and accelerate the expansion of digital services across Angola.”

The agreement falls under Vodafone’s Partner Markets initiative, in which it collaborates with companies outside of its own affiliates and subsidiary units. It launched the programme in 2002 and has active agreements with 29 firms across 43 markets.

However, it has few such agreements in Africa, having quietly delisted a multinational deal with Afrimax Group. Indeed, Vodafone referred to its 2018 partnership with Tunisie Telecom as its first such arrangement in North Africa. Nonetheless, the operator has a strong presence in several African markets through its African subsidiaries Safaricom and Vodacom.

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