Churn will continue to be a major issue for operators in emerging markets in 2013.
Use of analytics in managing churn and selling more: Pre-paid Churn is one of the biggest cost items for operators in emerging countries, eating severely their bottom lines. Using analytics in managing the churn costs and targeting new sales can give them a hefty profitability boost.
Service innovation and mobile products from emerging countries: Traditionally most of new services have first been used in developed countries but widespread use of mobile data and affordable smartphones will give opportunity to huge amount of new businesses. We can’t even guess what new innovations this will generate across the spectrum of businesses, and emerging countries will be the main source of them, in the same way as Facebook, Twitter, etc. started in developed countries. This may be a true life changing phenomenon. Additionally this will boost adoption of fast networks and WiFi offloading.
More high quality IT jobs in emerging markets: My previous two trends, in parallel with the global trend of jobs migrating towards lower labor cost areas will increase significantly the amount of IT technology jobs in emerging countries. This is not only “off-shoring” but development of own generic ICT related products and services.