2013 Trends: Jim Poole General Manager, Global Networks & Mobility, Equinix

Details: Jim Poole General Manager, Global Networks & Mobility, Equinix; Category: Blogs & Opinion; 25 January 2013; 6613 views

Content delivery networks will become even more widespread in 2013...

Content delivery networks will become even more widespread in 2013.

Internal CDNs: Over one–third of the world’s population is now actively online and increasingly accessing the Web on mobile devices. A growing number of content companies, such as Netflix, launched content delivery networks (CDNs) to help scale their service and deliver their growing petabytes worth of data with geographical distribution and deployment closer to their customers, including in emerging markets.

Infrastructures Impact on Applications Performance: Lack of legacy infrastructure and lower price points for entry level smartphones has catapulted the growth of mobile data in emerging markets. With the accessibility of smartphones and enabling standards around IP connectivity, we anticipate growth in delivery of value-added services around human consumption of multi-media services, but also scenarios involving connected devices and telematics. Given that everything wireless eventually hits the wireline network, service providers will need to scale on two critical axes: from a payload perspective and with respect to the increase in traffic that is transactional in nature. As such the mobile ecosystem will be solving for total throughput and latency, and the enablement of more holistic service offerings for customers.

Interconnection of Emerging Economies: Service provider expansion into the Middle East and Southeast Asia, two regional examples where we’re seeing the fast development of sophisticated digital communities, means there’s a concentrated marketplace of captive buyers of communications services. For example, Indonesia has the third largest mobile market in the world – only behind China and India with an estimated 220 million subscribers (2011). In the UAE, Dubai represents 35M internet subscribers, 37M Facebook members – coming in second to the US worldwide – and 6M Twitter users – coming in third to Japan and India in Asia Pacific.