Smart launches Push Email service in the Philippines

Details: James Barton; Category: Consumer Ecosystems; 27 August 2010; 9327 views

A new push email service has been launched in the Philippines by Smart Communications, the archipelago’s largest mobile operator...

A new push email service has been launched in the Philippines by Smart Communications, the archipelago’s largest mobile operator.

Based on Synchronica’s Mobile Gateway middleware, the service, named GoMail, is flat-rated and compatible with all handsets; in addition, it is available to all Smart subscribers.

GoMail is able to provide 100% device compatibility through Mobile Gateway, which uses the built-in email and synchronisation clients found in a wide range of handsets, as well as email-to-MMS and email-to-SMS for basic handsets.

Previously, operators in the Philippines have only offered client-based solutions which are suitable for a limited selection of handsets.

The service is billed at a low monthly rate of P199 (USD 4.45), or a daily rate of P20 (USD 0.45). Smart has embarked on a major print and radio advertising campaign to support uptake of the service.

“Being able to provide push email to any of our 45.3-million customers was a compelling prospect for Smart,” said Danilo Mojica, head of Smart’s Wireless Consumer Division. “In the same way that Smart’s offerings made the use of voice and SMS ubiquitous in the Philippines, we would like to turn email into another universally available service on a mobile phone from which the everyday Filipino may benefit. With the launch of GoMail, we’ve turned that prospect into a reality.”

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