Big DataAnalytics solution provider Flyxt has announced a strategic tie up with Vodacom, Mozambique’s leading mobile network.
The deal will enable Vodacom to enhance revenue and customer experience by analysing customer behavior and extending offers to subscribers in real-time.
“We chose Flytxt to augment our customer value management practices for their innovative analytics driven customer segmentation and engagement approach, to ensure we continue delivering on our brand promise to our customers", said Paula Zandamela, Head of Corporate Affairs,Vodacom.
Flytxt solutions adopt a fully integrated man-machine collaborated approach. They not only generate insights and recommendations from varied data feeds within the CSP’s network and IT systems but also transform them to real-time marketing actions and decisions for creating economic value across business workflows.
Commenting on the partnership, Hetarth Patel, Vice President Worldwide Sales, Flytxt, said, “I am confident that our solutions would enable Vodacom to leverage touch points to optimise customer value by delivering contextually relevant offers and in real-time too.”
Flytxt has signed up with over 50 CSPs, serving more than 500 million subscribers across APAC and EMEA, for its Big Data Analytics-powered customer experience, revenue management and mobile advertising solutions.