Synchronica licences Mobile Gateway to service provider Emircom.

Details: Category: Service Management; 04 August 2008; 8086 views

Emircom is a fast-growing systems integrator headquartered in the Middle East. It has been licenced by Synchronica, a vendor of mobile email and synchronisation software, to exploit Synchronica's email software Mobile Gateway.

Synchronica is an international vendor of mobile email and synchronisation software. It has now licenced its award-winning mobile email software Mobile Gateway to Emircom, one of the top five UAE-headquartered IT/telecoms systems integrators.

Emircom has offices across the MENA region in UAE, Qatar, Saudi Arabia, Syria, Sudan, Lebanon, and Pakistan and is one of the fastest growing systems integrators in the region. It will offer a hosted mobile email and synchronisation service to businesses in these countries through its managed services arm M/s Telelogic. The agreement brings together Synchronica's mobile email technology, which is geared to standard handsets, with Emircom's in-depth knowledge of these countries' mobile email requirements.

The contract represents Synchronica's first ASP (Application Service Provider) win in the MENA region. It claims to have won the contract because: "Synchronica's Mobile Gateway...allows users to send and receive email securely and cost-effectively from mass market handsets without installing additional software on the device or behind the firewall."

Analyst consultancy Informa predicts that there will be 4.81 billion mobile phone subscribers by 2012, with the next billion subscribers coming from emerging markets where PC and fixed-line penetration is low. According to Informa's Middle East and Africa Mobile Opportunities and Forecast 2007 report, the Middle East and Africa region is the fastest growing mobile market in the world. In addition, a new report by Juniper Research (July 12, 2008) projects that mobile revenues in the Middle East and Africa are set to hit US$107 billion by 2013, with data services expected to make up 24% of billed service revenue by 2013 compared to 9% today.

Regarding the new contract specifically, Lindsey McDonald, ICT Analyst at Frost & Sullivan Africa, comments: "There's definitely a lot of interest in mobile email from companies and prosumers, and a service like this that does not require people to go out and buy expensive mobile phones makes a lot of sense. This partnership between Synchronica and Emircom will give businesses and prosumers in the Middle East, Africa, and India a more affordable alternative to the BlackBerry."

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