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Telly and SLA Mobile bringing Direct Operator Billing to Africa & Middle East

Mobile solutions provider SLA Mobile has partnered with Telly, a firm which uses social media to provide users with video-on-demand recommendations.

Telly recently launched its premium subscription service, Telly Plus, in 23 countries in the Middle East and Africa. It has also announced distribution deals with Sony Pictures Television and Miramax. Telly Plus gives users the ability to view content via any mobile device while sharing – and discovering – videos, TV series and movies through recommendations from their friends.

Telly’s partnership with SLA Mobile enables Telly Plus subscribers to securely purchase video-on-demand content using Direct Operator Billing via their mobile phones.  Direct Operator Billing (also known as Carrier Billing) allows users to pay for digital goods by charging the transaction to their mobile phone monthly bill or using their pre-paid credit. This is the first in a series of new services Telly and SLA Mobile will be launching together, with additional services planned for Q3 of this year.

Mo Al Adham CEO of Telly added, “SLA Mobile’s connections with global mobile operators such as Zain Group provide us with the ability to connect to millions of mobile subscribers in the Middle East and Africa. We are initially launching the service with Zain Kuwait and will be expanding its reach within the next few months. The mobile payment service will make it even easier for consumers to access Telly’s full range of content offerings through a subscription-based plan on their mobile device.”

With the significant growth in revenue from mobile content and apps in the Middle East and Africa, it is important that providers of digital content give their customers an easy payment solution so that they can conveniently consume the content through their mobile devices.

Nic Stirk, CEO at SLA Mobile commented, “SLA Mobile has seen considerable growth in demand from companies like Telly who are seeking a simple and secure mobile payment solution for their customers. Our partnership with Telly is focused on working with their team to develop initiatives to support their business and expand their offerings, and Direct Operator Billing is just one of the innovative API services we can provide through our API Management platform."


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