Digicel is offering prepaid electricity to residents and business owners in Papua New Guinea via Redknee’s converged billing solution.
The Easypay ‘Easipawa’ prepaid electricity metering service enables Digicel customers to purchase electricity at any time directly from their mobile phone. Energy customers simply enter their meter number and the required amount of electricity, receive an SMS message confirmation, and the payment is deducted directly from their Digicel airtime balance. Digicel’s postpaid customers can also utilise the prepaid electricity service and the purchased amount of energy is added to the monthly bill.
With Redknee’s converged solution, Digicel is able to increase revenue and differentiation by offering its communications subscribers real-time targeted promotions, service bundles, incentives and hybrid payment options such as family or group account plans. Working in partnership with the country’s incumbent electricity utility provider, Digicel and Redknee provided an alternative solution to the existing prepaid electricity voucher top-up payment method, where rural customers had to travel long distances to vending sites that were only available during business hours.
John Mangos, CEO at Digicel, said: “With Redknee, the Digicel Easypay ‘Easipawa’ service, which uses a combination of USSD and SMS technologies, allows Digicel customers to use any mobile phone to purchase electricity anytime, anywhere. In less than 18 months Digicel has achieved a positive ROI, and today, Easipawa is responsible for a large majority of all pre-paid electricity purchases in Papua New Guinea.”
Lucas Skoczkowski, CEO at Redknee commented: “Utilising Redknee’s converged billing solution, Digicel has the capability and agility to efficiently manage their subscribers and service revenue through a centralized platform. The utilities sector and other verticals such as health and transportation are increasingly providing avenues for communications service providers to increase customer loyalty, increase revenues and improve profitability.”