Bharti Telesoft, which provides integrated VAS solutions for mobile operators in emerging markets, has announced its new name, Comviva, and its new company name, Comviva Technologies Limited. This major change will be accompanied by a company-wide re-branding initiative to present a unified approach to the market.
The name Comviva was created by the company and signifies "communication is life." Comviva "captures the spirit of the company's new vision - to enrich the lives of over a billion people with value-added telecom solutions that enhance their livelihood and lifestyle." It also reflects the company's intent - to be the number 1 integrated VAS solution provider in its chosen markets, "based on a foundation of excellence, innovation and partnerships."
Communication is to be at the heart of Comviva's business, with content, community and commerce related services enriching the lives of mobile users and driving growth for mobile operators. Speaking on the occasion, Sunil Bharti Mittal, Chairman and Managing Director of the Bharti Group, said, "The company has grown rapidly to achieve stature and scale. With a strong reputation in the market and a new vision reflecting its ambitions, it is the right time to adopt a new and unique identity. Comviva reflects the spirit, intent and vibrancy of the company."
Commenting on the new brand, Manoranjan (Mao) Mohapatra, CEO, Comviva Technologies Limited, said, "The need for a powerful, unique brand that resonates with customers globally has grown as we have extended our reach. With 100+ customers across 80+ countries, our new brand Comviva will help us achieve our vision of enriching people's lives and will support us in building stronger bridges with customers, consumers and communities globally. Comviva will be the leading global brand in the mobile value added communications space."
* Comviva is among the top three global providers of integrated VAS solutions in rapidly growing markets. Its solutions help power services to over 500 million mobile subscribers globally and reach one in three mobile users in the emerging markets of Asia, Africa and the Middle East. Investors in the company are the Bharti Group, Sequoia Capital, a venture capital business, and Cisco.