Eastern European revenue growth is set to outstrip Western Europe’s over the next few years, according to ABI Research’s Enterprise Mobility Market Data.
The total revenue from European mobile enterprise users is forecast to exceed $62 billion by 2014. Average revenue growth across the two regions (Western and Eastern Europe) will equal 1.7%; a far better performance than the -1.0% revenue decline for all (both business and consumer) European mobile subscribers.
Enterprise research practice director Dan Shey comments, “Despite an uncertain economic recovery across both Western and Eastern Europe, businesses continue to mobilize. Revenues from the business segment continue to be a bright spot for the European mobile services market.”
Western Europe, with a larger employment base, will garner the majority of Europe’s share, reaching $48 billion by 2014. However Eastern European revenue growth will far outpace its neighbor’s at nearly 2.6%.
Data services revenue growth is another bright spot. Revenues from this segment will grow to nearly 50% of mobile services revenues by 2014. This includes messaging services, including text and mobile e-mail services; data plans for handsets, smartphones, laptops, netbooks and media tablets; and applications, both downloaded and line-of-business.
Shey adds, “With Apple, Android, and BlackBerry smartphones penetrating this region and voice revenues declining, mobile data revenues will become an even greater part of the enterprise share-of-wallet.”