Gemalto partners with Robi Axiata for Device Management in Bangladesh

Digital security specialist Gemalto is delivering its Device Management platform to Bangladeshi number two Robi Axiata.

The LinqUs platform will enable Robi to automatically detect and configure new devices on its network, allowing its subscribers to enjoy a smooth transition when they change handsets. It delivers over-the-air data settings such as MMS, internet and email to the end-user's device, and also provides marketing analysis of the installed devices for targeted promotional campaigns.

Bangladesh has experienced a sharp increase in smartphone penetration in recent times. Gemalto's solution provides the industry's largest device repository, with a knowledge base identifying over 100,000 device references including smartphones, tablets, and 4G-ready devices. It is constantly updated to include the latest model releases, enabling Robi to recognise almost all kinds of devices on its network.

"In Bangladesh, users change their devices frequently as they can buy data enabled affordable phones," said A.K.M Morshed, Chief Technology Officer of Robi. "They expect instant access to their favorite services. With Gemalto's solution, users can activate their device instantly by simply accepting all updates."

Michael Au, President South Asia and Japan at Gemalto, said: "Our strong understanding of the local market enables us to provide a robust, future-proof solution that helps Robi Axiata to remotely manage the entire life cycle of the devices, and therefore significantly reduce customer care costs. The device-centric approach can also improve data uptake and generate additional revenue through value-added services." 

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