One of Iraq’s major mobile operators, Zain Iraq, is unifying its subscriber data - currently distributed across the network - into a single database using the Nokia Siemens Networks’ One-NDS platform. One-NDS enables real-time data access across multiple applications, addressing the operator’s need for a resilient and high capacity subscriber data repository to meet its growth targets by introducing flexibility not found in legacy database architectures.
“The rapid increase in the number of subscribers and traffic volume demands an operationally efficient subscriber data management platform”, said Dr. Haidar Radi, CTO of Zain Iraq. “NSN is allowing us to consolidate subscriber data, enabling us to develop real-time insights about the services being used.”
By unifying fragmented subscriber data into a single logical database, Zain Iraq expects to target new services as well as lower churn rates and reduce subscriber acquisition costs. NSN’s open platform allows for the provision of more reliable and secure services to more than 12 million Zain Iraq subscribers. The centralised subscriber data system is also able to handle converged services, utilising different kinds of mobile and fixed access methods along with LTE. The platform provides information on service availability and customer insights instantaneously across the network.
All these capabilities will be introduced with minimum impact on the existing operations and business support mechanisms. The centralised subscriber data repository will be integrated seamlessly into the Zain network through reuse of the existing business processes.
“The extent to which the network operators can enhance customer experience is proving to be the emerging key market differentiator,” said, Ersin Durmaz, head of Zain Iraq customer team at NSN. “This project provides Zain with the foundation to understand their customer needs, improve end-user experience along with operational efficiency.”