Indian wearables market sees surge

Details: Manny Pham; Category: Devices & Platforms; 26 November 2020; 5032 views

The Indian wearables market saw a record rise in Q3 this year with units hitting over 11.8 million, a year-on-year surge of 165.1%, with strong demand swelling from lower prices and home working needs.

In a statement, Anisha Dumbre, IDC India client devices market analyst said: “The pandemic has created a new norm of learning and working from home. Virtual meetings, online classes, and increased time spent on entertainment have led to an intensified demand for earwear devices.”

“Vendors are capitalising on this rising trend, addressing the growing consumer demand and launching affordable devices, making the overall earwear category more accessible”.

The average selling prices of wearables dropped $111 in the quarter, from $175 in the same period last year, enticing customers to upgrade from basic wristbands to watches. This resulted in wristbands declining 20.3% from 1.2 million to 962,000 units.

While in tandem true wireless stereo devices saw a 48.6% price to $57 compared to the same period last year, with four million units shipped in the quarter, an annual growth of 1156.3%.

Earwear was the highest shipping wearable with 10 million units, then wristbands, followed by watches with 778,000.