Comviva partners Etisalat Misr to offer CRBT services in MENA

Comviva partners Etisalat Misr to offer CRBT services in MENA
Ramy Moselhy, Senior Vice President and Head of MENA region at Comviva

Comviva, the global player in digital solutions, has announced its strategic partnership with Etisalat Misr to offer media-rich Caller Ring Back Tone (CRBT) services.

 "Comviva’s media-rich CRBT platform brings in innovation in the digital journey and will allow Etisalat to drive deeper customer engagement with personalized ring-back tones. With this new service, subscribers can replace the ring tone that callers normally hear with a personal choice of music or audio and video content, bringing a more enjoyable calling experience to callers," said a press release from the Mahindra Group company that offers digital VAS, mobile finance and customer management solutions for telecom operators.

Comviva’s CRBT solution brings in elements for integration with music streaming, user’s self-recorded status, and video ringback tone, it said. It is a future-ready solution supporting VoLTE/ViLTE ready software, innovative digital interfaces such as mobile app, OTT store-fronts, YouTube, Chatbot, and integration with smart devices like Alexa, the release claimed.

According to the release, the platform is an end-to-end offering, including product planning, partner management, storefront management, revenue management, and business analytics. CRBT software houses innovative features and interfaces, aimed at enhancing revenue across the customer lifecycle, it added.

Ramy Moselhy, Senior Vice President and Head of MENA region at Comviva said, "We are committed to bringing innovative digital services that enrich the lives of people across markets globally. We are excited to partner with Etisalat in their long-term vision and strategy focused on digitalization. These new and exciting infotainment services will enable new experiences for their rapidly growing customer base. CRBT has enjoyed enormous success with operators across the globe and we are confident of replicating our success with Etisalat Misr."

Comviva's CRBT footprint spans two dozen deployments across the globe. Etisalat Misr is a subsidiary of Etisalat Group, which started its operations in 1976 and quickly expanded to operate in 16 countries across Africa, the Middle East, and Asia.