Service Management

Egyptian deals continue digitisation trend in retail

Egyptian deals continue digitisation trend in retail

The move towards greater digital efficiency in retail operations continues in Egypt with two deals that are particularly relevant to fuel and food retail.

Payment giant Mastercard has partnered with Fuelin, an Egypt-based fleet-tech innovator, to digitise how businesses across MENA manage payments for fuel.

As this implies, Fuelin is not just focused on its home market of Egypt; it provides innovative fleet management solutions, fuel management systems, and NFC tag technology for businesses across the Middle East.

This collaboration integrates Fuelin’s real-time controls and analytics with Mastercard’s secure, globally accepted network, driving the mobility sector’s transition from cash-based processes to seamless, data-driven digital transactions.

Through this initiative, says Mastercard, Fuelin will enable virtual and physical commercial cards that operate across Mastercard’s open-loop ecosystem.

This will allow fleets to authorise, cap, and monitor every transaction instantly, supported by advanced security features including tokenisation and contactless payments.

Beyond secure payments, the collaboration enhances loyalty, insights and operational efficiency. Fuelin’s solutions will connect card programmes to station-level offers and non-fuel services, covering oil changes, quick service, and vehicle care, while giving fleet managers a unified dashboard to set controls by driver or vehicle, track CO₂ savings, and automate reconciliation across multiple networks and stations.

By moving away from cash and vouchers to controlled, real-time digital payments, say the partners, businesses can reduce fraud and leakage, strengthen compliance, and compress manual processes that once took days into actions completed within seconds.

Fuel stations will benefit from faster checkout, fewer errors, improved access to loyalty redemptions, and richer insights into B2B demand. Governments and regulators will also gain from increased transparency, digitisation of commerce, and more reliable environmental and tax reporting where applicable.

Meanwhile, Holding Company for Food Industries (HCFI) an Egypt-based company engaged in the food industry investment sector has signed a cooperation protocol with the operator e& Egypt to roll out integrated digital solutions across HCFI’s modernised consumer cooperatives, including Carry On outlets, according to the country’s Ministry of Supply and Internal Trade.

Under the agreement, e& Egypt will provide a package of telecommunications and internet services, digital transformation and cloud computing solutions, and e-payment systems, as well as tracking services and surveillance cameras.

The partnership also includes upgrading digital infrastructure at branches and linking them to modern technology systems to improve operational efficiency and ensure service sustainability.

The protocol also provides for the availability of e& money services at HCFI’s Carry On consumer retail outlets and the installation and operation of SuperPay e-payment machines, alongside the development of an integrated loyalty points system that allows customers to access a range of benefits and services.

Carry On outlets are subsidised consumer cooperatives that HCFI runs, aiming to provide affordable, quality food and other products.



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