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Egyptian market leader to offer targeted pricing plans to subscribers

One of the largest operators in the Middle East will begin offering targeted price plans for its subscribers with a new real-time pricing analysis solution. Egyptian market leader Mobinil, a joint venture between France Telecom and Orascom Telecom, is using a new platform from billing and charging specialist Redknee to improve its ability to develop and launch targeted pricing plans, promotions and campaigns.

The platform, Price Simulator, is an event-driven analysis tool that enables operators to model price elasticity in order to optimise pricing models and effectively segment markets, as well as launch new pricing plans and bundles with optimal forecasting of customer adoption, projected revenue and APRU.

In addition, by collecting and integrating data from across the billing, customer care, pricing and marketing teams, the platform supports the launch of new pricing plans and campaigns, which increases customer satisfaction and decreases churn, and enables operators to model and track behaviour profiles and migration patterns on price plan, bundles and promotions in order to evaluate competiveness.

The increased accuracy and optimisation that Redknee will deliver to Mobinil will be particularly valuable to the operator as growth is expected to slow to 8.2% in Egypt by 2015, according to Business Monitor International.

Hassan Kabbani, CEO of Mobinil commented: “As one of the Middle East’s largest operators, as well as Egypt’s leading mobile operator, Mobinil is constantly looking for new and innovative ways to deliver value to our customers. With our investment in Redknee we are confident that Mobinil’s pricing, marketing and customer care efforts will provide a greater contribution to increasing our customer loyalty, profitability and adoption of new services.”

Lucas Skoczkowski, CEO of Redknee commented: “Communication service providers across the world are operating in increasingly competitive environment that is putting pressure on how they can deliver profitably more value to their customers. Redknee’s converged billing platform is empowering CSPs with the tools and consolidated customer data to enable marketing, customer care, billing and pricing teams to come together and develop revenue generating services and business models.”

Using data analysed through Redknee’s statistical tools, operators have the deeper intelligence on their markets and their customers to contribute towards precise forecasting. Price Simulator works across all voice, data, fixed-line, wireless and cable services to bring added accuracy and efficiency to any pricing program faster to the market.

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